Digital Marketing Management and eCommerce Certificate
Past Program Details
Duration: 12 sessions (Wednesdays, 2/5/25 - 4/23/25)
Times: 6-9 p.m.
Cost: $2,000
Alumni/Staff/Student Rate: $1,500
Payment plan available
Location: Online
Credit Offering: Non-Credit
Start Date:
February 5, 2025
Registration Closes:
January 24, 2025
This program is not currently scheduled
Subscribe below to stay informed about future offerings.
According to Statista.com, digital marketing and eCommerce professionals are in high demand, with over 21,000 unique job postings in the last two years across counties within 100 miles of Bellingham. By earning this certificate, you'll be well-positioned to tap into these lucrative job markets.
Information Session
Join Dr. Mark Staton and the PCE team to learn more about the content and outcomes of WWU's Digital Marketing Management and e-Commerce program. In this 30-minute interactive session, you will learn about the embedded certificates, networking opportunities, and the 1-1 career advising available with the program.
About This Program
Take the next step in your career with WWU's Digital Marketing Management and eCommerce Certificate program. Tailored for today's marketer, this program dives deep into the latest digital marketing strategies and eCommerce practices. Learn from award-winning faculty who will guide you through essential topics such as conversion rate optimization, SEO, paid search (PPC), social nedia marketing, direct-to-consumer platforms, and retail media.
Our blend of engaging live video conference sessions and industry-recognized certifications (Google Analytics, HubSpot Inbound Marketing, Semrush Academy, and Amazon Ads) ensures you gain hands-on experience that can be immediately applied in your current or future roles. The program culminates in a unique networking event featuring a keynote from a renowned industry leader, offering valuable insights and opportunities to connect with instructors and peers.
Upon completion, you’ll earn a certificate in Digital Marketing Management and eCommerce, endorsed by Western Washington University’s College of Business and Economics, showcasing your expertise and dedication to excelling in this dynamic field.
Designed For
This program is ideal for professionals at any stage of their digital marketing careers. Whether you're an aspiring digital marketer looking to break into the field, or an experienced professional aiming to elevate your digital strategy and management skills, this program offers a comprehensive and practical learning experience. By participating, you'll develop in-demand skills and earn industry-recognized certifications that can help you stand out in the job market.
Who Will Benefit:
- Aspiring Digital Marketers: Gain foundational knowledge and hands-on experience to kickstart your career in digital marketing.
- Seasoned Marketing Professionals: Enhance your existing skills with advanced strategies and tools to stay competitive in the rapidly evolving digital landscape.
- Business Owners and Entrepreneurs: Learn how to effectively market your products and services online, optimize conversions, and increase sales.
Career Opportunities: This program prepares you for a variety of roles in the digital marketing and eCommerce space, including:
- Social Media Specialist
- Digital Marketing Specialist
- Digital Marketing Manager
- eCommerce Manager
Career Outlook
The Digital Marketing Management and eCommerce Certificate is more than just a credential—it's a strategic career asset designed for the modern business world. As the demand for skilled digital marketing professionals continues to rise, so do the opportunities.
The eCommerce sector is also experiencing rapid growth, creating a multitude of opportunities in areas such as SEO, paid advertising, content creation, and online sales management. Whether you're aiming to advance in a corporate setting, contribute to a dynamic startup, or expand an existing online business, this program equips you with the expertise needed to excel. By completing this program, you'll be well-prepared to thrive in a variety of roles where your digital skills will be both highly valued and rewarded.
Career Advising
MBA and Career Advising Info Session: Gain invaluable insights into advancing your career and exploring an MBA. Advising experts from the College of Business and Economics cover essential strategies to support your personal career goals, helping you make the most of the program.
Personalized 1-on-1 Career Advising: Receive tailored support to achieve your career goals. Our dedicated advisors work with you individually, providing personalized guidance and actionable advice.
Extended Support: Enjoy continued access to our career advising services for up to four months after the program ends. We're committed to your long-term success and are here to support you every step of the way.
Frequently Asked Questions
Week 1; February 5, 2025: Introduction
Week 2; February 12, 2025: Web Analytics
Week 3; February 19, 2025: A/B Testing and Conversion Rate Optimization
Week 4; February 26, 2025: Organic SEO
Week 5; March 5, 2025: Local SEO
Week 6; March 12, 2025: Paid Search (PPC)
Week 7; March 19, 2025: Strategic Content Creation
Week 8; March 26, 2025: Email Marketing
Week 9; April 2, 2025: Paid Social Media
Week 10; April 9, 2025: Direct-to-Consumer Platforms
Week 11; April 16, 2025: Retail Media / Amazon First-Party and Third-Party Selling
Week 12; April 23, 2025: Networking Event and Keynote Speaker
What You'll Learn
- Web Analytics
- A/B Testing and Conversion Rate Optimization
- Organic and Local SEO
- Paid Search (PPC)
- Strategic Content Creation
- Email Marketing
- Paid Social Media
- Direct-to-Consumer Platforms
- Retail Media and Amazon Selling
Learn to measure, analyze, and optimize web traffic to improve user experience and drive conversions. Master techniques to test, analyze, and refine your strategies to maximize sales and engagement.
Understand how to optimize your website to rank higher in search engines, both on a broad and local scale. Gain expertise in creating and managing effective pay-per-click campaigns that deliver measurable ROI. Explore tactics for running successful paid social media campaigns across various platforms.
Learn to craft compelling content that resonates with your audience and supports your marketing goals. Develop strategies for creating impactful email campaigns that nurture leads and build customer loyalty.
Discover how to effectively market and sell products directly to consumers through various online channels. Understand the intricacies of retail media and the opportunities within Amazon's first-party and third-party selling platforms.
Each session combines theoretical insights with practical exercises, allowing you to apply what you've learned directly to your current or future roles.
Payment Plan
Our payment plan is simple and transparent. You will be required to make a down payment of 50% due upon registration. The final payment is due by January 22, 2025. There are no hidden fees or charges. Participants must provide a 50% deposit to register for the course. Participants whose tuition balance is not paid in full will not be allowed to enroll in the course. The deposit will be refunded to you, less $150 for administrative fees.
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Digital Marketing Management and eCommerce Certificate
Approved by the College of Business and Economics at Western Washington University.
Connect with an Advisor
Meet Your Instructor
Mark G. Staton is an associate professor of marketing for the College of Business and Economics at Western Washington University, and has taught digital marketing at Western since 2013. He earned his Ph.D. in marketing from the Foster School of Business at the University of Washington. Additionally, he earned an M.B.A. in marketing from Boston University and a B.A. in history (concentration in southern United States) from the University of Virginia. His research interests include consumer psychology, ethical standards of judgment, digital marketing, pedagogy and consumer culture theory. He is a member of the editorial board of the Journal of Marketing Education. In addition to his academic work, he has significant professional experience in advertising and internet product management and has consulted and lectured across the U.S. and internationally.
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