Professional Sales: Alcoholic Beverage Distribution

This class meets virtually via Zoom Thursday nights from 5 – 6:30 p.m. for live strategy sessions. Additionally, you'll engage with the content in the course on your own during the week before the live strategy sessions. Live strategy session dates:

February 27
March 6
March 13
March 20
March 28 (Friday – this week only)
April 3
April 11 (Friday – a final wrap-up session)

This program is ideal for professionals just beginning a sales career, or veteran sales professionals who have years of experience and want to transition into a long-term career with the opportunity for promotion and growth. This program offers an opportunity to enter into the fun and fast-paced world of alcoholic beverage sales. Learn from industry processionals as you master the ins and outs of the alcoholic beverage industry, from understanding the 3-tier distribution system and why you can’t sell directly to the public in your role, to understanding different buyer personalities and how you can be successful with all of them.

In addition to learning from industry veterans with more than 35 years’ experience in the alcoholic beverage distribution industry, you'll utilize a custom-built AI chatbot to hone the skills you'll learn. The beverage sales mentor chatbot is an opportunity to interact with content from the course and practice your skills in a low-risk environment.

Finally, successful completers of the course have an opportunity to complete a work-with field experience with a local sales professional to better understand what the job entails. This is often considered the first step in the hiring process, so good preparation and excellent execution of the work-with can lead to the next step in the hiring process.

Frank Marcus is the President and CEO of the Montreux Leadership & Sales Academy, a global consulting and training organization dedicated to helping businesses create high-performing sales and leadership teams. Specializing in alcoholic beverage distribution and sales, Montreux Training has become a recognized leader in its field.

With over 35 years of experience, Frank has been instrumental in shaping the careers of more than 100,000 leaders across the globe. His highly sought-after coaching programs and keynote speeches have earned him industry accolades, including the Chief Learning Officer Vanguard Award and the Dale Carnegie Training Leadership Award.

Frank began his career at E&J Gallo Winery, where he was recruited into their prestigious leadership development program. Over the years, he advanced through a series of leadership roles, managing both domestic and international markets. Notably, he led operations in Central and Eastern Europe, where he was responsible for building brands that generated $360 million in revenue across 17 countries.

Born in Germany, Frank spent his formative years moving around the world, relocating 27 times. He later attended the University of Colorado, where he was a member of the ski team.

In addition to his professional achievements, Frank is passionate about community service and has served as a board member and Chairman of the Board for the Boys & Girls Club of America in Bellevue, Washington.

Today, Frank resides in Bellevue with his wife Lynette. They have three children: Noah, currently studying at the University of Utah; Olivia, an influencer and fashion writer based in New York City; and Isabella, who works for Dyson in Milan, Italy.