Start Date and Duration
11 sessions on Saturdays
9 a.m. - noon
Times
Weekends
Each session is 3 hours
Location and Format
Cost
$3,663
Reinvent Your Career
The number of women-owned businesses in the United States has soared in recent years. One major study found that the number of these companies increased nearly five times faster than overall business growth between 2007 and 2018. As Angela Braly, the former CEO of WellPoint Health Networks, once said, "The most important factor in determining whether you will succeed isn't your gender, it's you. Be open to opportunity and take risks.”
This certificate program explores the fundamental principles of entrepreneurship that are paramount for success in today’s business climate. You’ll learn what makes for a compelling vision and how to craft a business plan to execute that vision. We’ll examine all major aspects of founding and operating a business — finance, sales and marketing, HR, management and more — and discuss common traits of successful startups. We’ll also explore key roles within the broader entrepreneurial ecosystem.
- Build and pitch your business plan and get guidance and inspiration from established entrepreneurs and investors
- Work in teams to evaluate and support each other’s ideas
- Reflect on how to leverage your strengths with the guidance of a leadership coach
What
You'll Learn
- How to refine your vision to design a business model and implement a winning business strategy
- Methods for defining customer segments, needs and pain points and for optimizing sales and marketing channels
- Essential skills for budgeting, financial modeling, forecasting, and risk assessment and mitigation
- Strategies for pitching a proposal to investors, partners and management
- Insights on your leadership style and tips for overcoming common barriers in the workplace
Meet Your Instructor
Christy M. Johnson, Founder and CEO, Artemis Corporation
Christy Johnson brings a wealth of experience as a leader and strategist to the classroom. She has been recognized as an entrepreneur and educator focused on creativity, strategy and the value of human capital. She has seven years of experience working with C-level executives, including almost four years at McKinsey & Company. In addition, she has been involved with three startups — one closed, one was acquired and the third is still in business. She has a demonstrated track record of delivering near- and long-term executable strategies across a broad range of industries, with specialization in venture capital, technology, media and health care companies. Before this, Johnson was an award-winning high school teacher in economics and mathematics. In 2005, Junior Achievement recognized her as its national teacher of the year. Johnson holds an MBA from the Stanford Graduate School of Business and a master’s in education from the Stanford School of Education.
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